Preparing for AI-Driven Search & Web Enhancements

Description
Search is undergoing its biggest disruption in years as users shift from Google queries to AI-driven platforms like ChatGPT, Perplexity, and Claude. As Product Manager, I lead cross-functional efforts to ensure OhioHealth’s digital experiences are optimized for today’s search engines while building a strong presence on emerging AI-first platforms.

Challenge / Problem
The rise of AI-driven and zero-click search experiences requires structured, machine-readable content. Our existing FAQ block lacked schema markup, limiting OhioHealth’s visibility in AI Overviews, voice search, and conversational platforms. Without this foundation, search engines and AI systems cannot reliably parse or surface our content.

What We’re Doing
I partnered with Marketing and Engineering to design a new FAQ component with embedded JSON-LD schema. The component is being built as a reusable module across all templates, with automatic schema validation integrated into the publishing workflow. We also scoped stretch goals around analytics tagging for impressions, clicks, and validation pass rates. This initiative is aligned to a Now, Next, Later roadmap to ensure readiness for AI-first and agentic search scenarios.

Expected Outcomes
• Increase the discoverability of OhioHealth FAQs in AI Overviews (Google), conversational AI platforms, voice search, and other emerging search experiences.
• Higher click-through rates for pages using structured FAQ content.
• 100% schema validation compliance at launch.
• A future-proofed site positioned for the shift toward AI-powered discovery.